The Effects Of Jews On Jewish Population During The Nazi...

An important topic is being researched, and it concerns the Final Solution of the Nazis concerning the Jews. On January 20th 1942, 15 leading officials of the Nazi state met at a villa in Wannsee, a suburb of Berlin, to discuss the â€Å"Final solution of the Jewish Question† (â€Å"The Final Solution,† 2015). They used the term â€Å"Final Solution† to refer to their plan to annihilate the Jewish people. It is not known when the leaders of Nazi Germany definitively decided to implement their plan to eradicate the Jews† (â€Å"United States Holocaust Memorial Museum,† 2015). Although, the genocide, or mass destruction, of the Jews was the culmination of a decade of increasingly severe discriminatory measures (â€Å"United States Holocaust Memorial Museum,† 2015). The Final Solution resulted in the holocaust, one of the most horrific crimes against humanity. As a result, I am going to discuss the Final Solution, and its effects on Jewish popula tion during the Nazi regime. Firstly, when Adolf Hitler came into power in Germany on May 8th 1945, one of his main goals was to purify the German race. He believed that all races were inferior to the German race. As a result, the Jewish people of Europe suffered severe persecution which eventually led to them being murdered. Hitler spread propaganda all throughout Germany, which cause the German people to hate the Jews. He made them believe that the Jewish people were the cause of all the problems in Germany. As a result, Hitler instilled fear in the GermanShow MoreRelatedThe Holocaust And The Nazi Party1312 Words   |  6 Pages This Jewish girl was one of the many orphaned during the Holocaust, forcing her to live on the streets of the ghetto amongst the filth and grime. She lies on the street, holding her sister who is dying of starvation and disease. Many walk past and neglect to help the girl; for fear that they will draw unnecessary attention to themselves and attract the Jewish Ghetto police. This picture only illustrates the suffering of two girls, but acts as a representation of the many millions of Jews that wereRead MoreA Small Town Near Auschwitz By Mary Fulbrook943 Words   |  4 Pagesconsidered one of the darkest times in history. The Nazis killed over six million people in one of the largest coordinated mass genocides in history. When reflecting on this time in history, it is assumed that the deaths of many came at the hands of the few or, in this case the Nazis. That, simply, is not the case. Although Hitler, the SS and the rest of the Nazi party were the principal players, this book makes i t abundantly clear that the Nazis delegated some of the racial tasks to the common peopleRead MoreAmerica ´s Options with World War II1302 Words   |  5 Pagesstruggling allies and the persecuted Jews. The most prominent option was the allotting of a higher immigration rate for the Jewish people fleeing Europe, another option they were presented with was a total boycott of Germany, the final option was an entrance into the war which after just exiting World War One the American People were rigidly opposed to war . These actions, especially the allotting of higher immigration would have provided enormous aid to the Jews fleeing from ever increasing formsRead MoreEssay Jewish Resistance to the Nzi Holocaust922 Words   |  4 Pages Despite all of these internal and external factors contributing to a lack of Jewish resistance to the Holocaust, there was resistance in existence in many forms; the resistance that did occur must not be diminished or overlooked. When considering the definition of â€Å"resistance†, historians divide themselves on what this entails; some believe it to be only active, armed resistance attempts, while others define it more liberally. According to Yehuda Bauer, resistance entails â€Å"any group action consciouslyRead MoreHow The Holocaust Was A Long Term Plan1461 Words   |  6 PagesEliminate the Jews Of the four historians, it is Kershaw, Goldhagen, and Peukert who propose the idea that the holocaust was a long-term plan and Berghahn who argues that it was a reaction to the circumstances brought about by expansion during world war two. All of the historians agree to a certain degree that the extermination of the Jewish people from Germany was a long term idea of Hitler’s, but it is at the point where ‘idea’ becomes ‘plan’ that they differ. The efforts the Nazi party expendedRead MoreAdolf Hitler And His Nazi Party2070 Words   |  9 Pages Adolf Hitler and his Nazi party are key in the story of the modern Jewish plight within central Europe. Despite a vast number of the laws passed within Nazi Germany and then Nazi occupied Europe being applicable to the Jewry of Germany, and Europe it is clear that it was not exclusively for the Jews and the effect of this was not worse for one or another. However, this essay endeavours to discuss the main characteristics of the Nazi policies on the Jewish population and it is easy to see that theRead More Holocaust vs. Native American Genocide Essay961 Words   |  4 Pagesdecimation of the Native American population by the European settlers and the atrocious things that were done to them such as the trail of tears following the Indian Removal Act of 1830 during the settling of North America. The Holocaust might be the most well known but there have been many other incidents in his tory just as abhorrent. The Holocaust and Native American Genocide are different in weapons used and the motives for killing but similar in intent, effects and selection of the persecuted.Read MoreTaking a Look at Holocaust Revisionism1459 Words   |  6 Pageshas a population of about 6 million people. Imagine a disaster that could completely wipe out all of those people. Believe it or not, there has been a catastrophe in history that killed a number of people equal to the population of Missouri. This event is known as the Holocaust. During this genocide, the Nazi party in Germany tried to eliminate the whole jewish population. In the process of doing so they killed some six million innocent people. The Nazi Party nearly wiped out the entire Jewish populationRead MoreThey Often Use Euphemisms To Cloak Their Intentions, Such1632 Words   |  7 Pagesus.† One example of this is seen in the poster shown at the right. It depicts a Jewish man hiding behind the Allied forces of Great Britain, The United States, and Soviet Russian. There are various indications that are shown that depict the man specifically as Jewish. One is the clear Star of David hanging from his jacket. Two is his enlarged nose and scowling face, both of which are attributes attributed to Jews. Some of these physical characteristics can be seen in earlier mentioned propagandaRead MoreDistinguishing Qualities And Connecting Them To Jews, Like1401 Words   |  6 Pagesdistinguishing qualities and connecting them to Jews, like hooked noses. This, of course, leads into stage five. Stage five is organization. Stanton writes that â€Å"Genocide is always organized, usually by the state, often using militias to provide deniability of state responsibility.† The emphasis on the supremacy of the â€Å"Aryan race† and the German worker is depicted in the picture to the right with the strong Aryan man standing above individuals who are deemed inferior, such as intellectuals or

Chocolate Package Design Combined with Price Setting Free Essays

string(46) " perception of which should get higher marks\." Chocolate package design combined with price setting: A consumer purchase intention and overall impression investigation Cao Youjia, Wang Yicheng, Li Simei, Gao Junhong Abstract In our experiments, the research sheds light on consumers’ purchase intention and overall impression towards six types of combination of chocolate package and price: 1. aesthetic package with a relatively high price, 2. aesthetic package with an intermediate price, 3. We will write a custom essay sample on Chocolate Package Design Combined with Price Setting or any similar topic only for you Order Now aesthetic package with a relatively low price, 4. plain package with a relatively high price, 5. lain package with an intermediate price, 6. plain package with a relatively low price. After the six between-subject experiments, we find that package design and price setting do have influence on customers’ preference to purchase, but not as strong as our perception. On the other hand, the packaging has significance influence on the customers’ overall impression towards the product. The aesthetic package with the highest price leaves the customer the best impression. Implications for future application for businesses are discussed in the final part. Key words: Package design, price setting, analysis of variance, purchase intention. Introduction â€Å"Man shows that he is affected by appearance, by something that causes him pleasure over and above the immediate utility of the object† (Clay, 1908). Designing aesthetic products to satisfy the consumers’ need is of growing importance in marketing. As core attributes of product, such as quality and functionality, become increasingly homogeneous (Reimann, Schilke, Thomas, 2010), firms are shifting their efforts from concrete product characteristics towards less concrete ones such as package designing. This trend towards aesthetics in product differentiation may be based on the insight that aesthetic designs seem to trigger certain positive responses in consumers such as an immediate desire to own the product (Norman, 2004); an increased inclination to show off and care for that product (Bloch, 1995); and a higher willingness to pay for it (Bloch, Brunel, Arnold, 2003). More importantly, products with aesthetic qualities may be treasured long fter their functional value fades (Martin, 1998). However, little is known about the preference of purchasing and the impression when consumers experience different designed packages with certain prices. Although packaging, as an integral design element, has recently been investigated by Orth and Malkewitz (2008), they comment that there is no good psychological theory when it comes to packaging aesthetics as well as the related prices and further research is necessary. In summary, we propose that the combination of the package and the price will shed light on the consumer purchase intentions and overall impression, therefore, may enlighten the businesses to wisely appropriate the capital on packaging with a certain price. One fundamental problem limiting work in the area involves the meaning of the concepts: packaging aesthetic is indistinct and elusive construct that often is mistaken for imprecise adjectives like â€Å"goodness, or luxury, or shininess, or weight† (Crosby 1979). Because definition is difficult, researchers often depend on one-dimensional self-report measures to capture the concepts (Jacoby, Olson, and Haddock 1973; McConnell 1968; Shapiro 1973) and thus must assume shared meanings among consumers. In experiments 1a, we attempt to differentiate aesthetic from plain package design by measuring scores given by participants between differently packaged chocolate. In experiment 1b, we attempt to figure out buyers’ subjective perceptions of price. Finally, applying the data from experiment 1a and 1b, experiment 2 uses 2*3 matrixes to shed light on the underlying correlation impact with packaging and price on buyers’ preference of purchasing as well as the overall impression, which helps explain consumers behavior and gives suggestion to the domestic chocolate businesses. Furthermore, we slightly investigated the utility differentiation when the price and packaging is taken into consideration. Conceptual background and hypotheses H1. Given a certain product, when refer to the purchase intention, people are more likely to choose one with aesthetic package and relative low price, though package design and price setting have little influence on customers’ purchase intention of chocolate. Packaging is often important to the customer’s first impression of a brand, its quality, or its value (Harckham 1989). Price, the extrinsic cue receiving the most research attention (see Olson 1977 for a complete review of this literature), appears to function as a surrogate for quality when the consumer has inadequate information about intrinsic attributes. H2. Package design has significance influence on the customers’ overall impression towards the chocolate product. Aesthetic package with a relatively high price owns the best evaluation. Considerable empirical research has investigated the relationship between price and quality (see Olson 1977 for a review of this literature in marketing) and has shown that consumers use price to infer quality when it is the only available cue. Experiment 1a Overview and method In our first experiment, we attempt to differentiate aesthetic from plain packages through the scores that participant given. Our between-subjects, repeated measure experimental design included two different conditions: in the aesthetic condition, we presented chocolate packages that were pre-selected according to important visual aspects of aesthetic package design such as beauty, unity, and prototypically (Orth Malkewitz, 2008; Veryzer Hutchinson, 1998). In the plain condition, we presented the other package that was pre-selected based on their functionality and practical utility. Each trial started with a brief preparation phase show the chocolate, followed by the packaging to hold the chocolate. Picture stimuli were pretested among 32 undergraduate students, which were given aesthetics versus plain product packaging. Participants were then asked to assess the picture given as being plain or aesthetic (scale from 1 to 6). Randomly eight boys and eight girls were kept for aesthetic packaging and another eight boys and eight girls were exposed to plain packaging. The questionnaires of the experiment are attached to the report as appendix 1. Result We simply counted the number of choices in both conditions and found that participants in the aesthetics condition give higher scores than the plain condition[pic]. Sex has no effects on the given scores[pic] and[pic]. Discussion In experiment 1a, when the visual product stimuli were richer in their aesthetic appeal, participants have the inherent perception of which should get higher marks. You read "Chocolate Package Design Combined with Price Setting" in category "Essay examples" Experiment 1b Overview and method We intended to get the acceptable price range of the given image of chocolate and then figure out the relative high price, intermediate price and the low price, which will contribute to accuracy and efficiency of experiment 2. We show the same image of chocolate without packaging (the same image of the first phase of experiment 1) to 32 randomly chosen undergraduates (16 girls and 16 boys). Then ask them how much they would pay for that kind of chocolate (x/500g). As we usually don’t have a clear mind of how much the chocolate usually worth the money, we give the price of Dove chocolate as the reference point (53/500g). The questionnaires of the experiment are attached to the report as appendix 2. Result We collected the data and draw the graph as follows: [pic] And sex has no effects on the given scores[pic]. Discussion After experiment 1b, we decided to use the relative low price as ? 20/500g (minimum), intermediate price as ? 53/500g (median) and relative high price as ? 100/500g (maximum). Experiment 2 Overview and method This is our main experiment. Problem Formulation 1. aesthetic package with a relatively high price, 2. aesthetic package with an intermediate price, 3. aesthetic package with a relatively low price, 4. plain package with a relatively high price, 5. plain package with an intermediate price, 6. plain package with a relatively low price. Which Combination does the consumer most likely to buy? And which combination can get the best evaluation from customers? Determination of Sources of Information Sources of information are from text books, literature About package theory as well as information comes from experiment 1a and 1b. IV and DV The independent variables— there are two pairs of Independent Variables of our research: 1) Package: aesthetic and plain. 2) Prices: high, intermediate and low. The dependent variables 1) The intensity of consumers’ purchase intentions. 2) Customers’ overall impression towards the chocolate product. Sample We chose our schoolmates as our research participants. Forty subjects were selected from Shanghai Jiao Tong University and were randomly assigned to four treatment groups. As a total of 40 respondents participated, resulting in a data set of 40 different product choices. Procedure During the experiment, there was no evidence to suggest that subjects were aware of the different sets of experimental material provided and the subjects showed little concern in the experimental materials of others. All above has showed that our experiment is a between-subject experiment. Design of Data Collection Method and Data Collection forms We use a combination of PPT auto play and the questionnaire to carry out our experiment We separate our PPT display to 4 parts: 1. Product category and product image presentation, which lasts 4 seconds. 2. Chocolate presentation, which lasts 4 seconds 3. Package image presentation, which lasts 4 seconds. 4. Price presentation (price appear on top of the picture of the package), which lasts 4 second. Follow on, the participants are asked to answer a questionnaire about their purchase. The PPT is shown as following: PPT: pic] [pic] The questionnaires of the experiment are attached to the report as appendix 3. Result After collecting the data, we get the following result, |sources of |DF |SS |MS |F |P | |variation | | | | | | |packaging |1 |1. 35 |1. 35 |0. 77 |0. 383 | |price |2 |2. 8 |1. 4 |0. 8 |0. 454 | |interaction |2 |1. 2 |0. 6 |0. 34 |0. 711 | |Error |54 |94. 3 |1. 7463 |? |? | |Total |59 |99. 65 |? |? |? | FIGURE 1 THE IMPACT ON CONSUMERS’ PURCHASE INTENSION Judging from the data above, though we may draw the conclusion that packaging and price has no significant influence on the purchase intention as we expected. There do exist some influence when we have a glance at the following graphs, we can find that customer tend to choose the one with the aesthetic packaging and low price. EXHIBIT 1 [pic][pic] FIGURE 2 THE IMPACT ON OVERALL IMPRESSION |sources of |DF |SS |MS |F |P | |variation | | | | | | |packaging |1 |10. 167 |10. 4167 |7. 69 |0. 008 | |price |2 |3. 7333 |1. 8667 |1. 38 |0. 261 | |interaction |2 |5. 7333 |2. 8667 |2. 12 |0. 13 | |Error |54 |73. 1 |1. 3537 |? |? | |Total |59 |92. 9833 |? |? |? | We can easily find that packaging has significant influence on the overall impression. EXHIBIT 2 [pic] [pic] Another interesting discovery is that given the aesthetic packaging, when the price is higher, the overall impression improves. Discussion The purchase intention doesn’t fluctuate a lot with the change of package and price, which is quite reasonable when the attributes of chocolate is taken into consideration. We just try to sell the same chocolate and chocolate is a certain kind of food, that intensity to purchase will not have an abrupt change with the extrinsic variation. The result of the experiment also shed light on the information as follows: People are more likely to purchase what is not only cheap, but also packaged well. But a better packaging and higher price will contribute to better impression among the customers. Application Along with the research above, we also investigated other factors to influence the purchase behavior and get some useful data. Chinese people’s preferences towards chocolate, according to our experiment results, are relatively high. The index turns out to be 4. 5/6, females enjoys an even higher 4. 7/6. Therefore, there exists potential Chinese market for daily chocolate consumers. We suggest chocolate producers to provide customers with a fair price (lower than that of imported chocolate) and a plain package. What we want to stress is that in that circumstance, consumers’ experience is needed. Relatively plain and casual package can choose a relatively low price to gain bigger sales. As we can see from our data, the majority of Chinese consume chocolate only when holidays such as on the Valentine’s Day. Therefore, we suggest chocolate companies focusing on the â€Å"festivals and holiday† market. We emphasize that the design of the chocolate should be aesthetic. As we can see from our results, high-end chocolate may choose relatively high prices in order to give consumers a deep impression for the benefit of building a good brands reputation. Moreover, people are more likely to consider that kind of chocolate as gifts for others. Acknowledgments The authors thank Dr. Wang Liangyan for helpful comments and suggestions on earlier version of the manuscript. The research was supported by Antai College of Economics Management, Shanghai Jiao Tong University. Reference T Aharon, I. , Etcoff, N. , Ariely, D. , Chabris, C. F. , O’Connor, E. , Breiter, H. C. (2001). Beautiful faces have variable reward value: fMRI and behavioral evidence. Neuron, 32(3), 537? 551. Arnheim, R. (1974). Art and visual perception: A psychology of the creative eye. Berkeley, California: University of California Press. Bechara, A. , Damasio, H. , Tranel, D. , Damasio, A. R. (1997). Deciding advantageously before knowing the advantageous strategy. Science, 275 (5304), 1293? 1295. Berlyne, D. E. (1974). Studies in the new experimental aesthetics: Steps toward an objective psychology of aesthetic appreciation. Washington, DC: Hemisphere Publishing. Bettman, J. R. , Luce, M. F. , Payne, J. W. (1998). Constructive consumer choice processes. Journal of Consumer Research, 25(3), 187? 217. Bloch, P. H. (1995). Seeking the ideal form: Product design and consumer response. Journal of Marketing, 59(3), 16? 29. Appendix Questionnaire for experiment 1a: Hi, we are now carrying out a survey of consumer behavior. Please choose the answer and fill in the blanks according to your OWN conceptions. Your time and kindness are highly appreciated, thank you! NOTE: This survey is carried out anonymously, please feel free to answer. A1? Please score the chocolate package on the slide PLAIN 1 2 3 4 5 6 YES AESTHETIC Questionnaire for experiment 1b: Hi, we are now carrying out a survey of consumer behavior. Please choose the answer and fill in the blanks according to your OWN conceptions. Your time and kindness are highly appreciated, thank you! NOTE: This survey is carried out anonymously, please feel free to answer. A1? How much would you like to pay for the chocolate on the slide, just write down the number in the blank. /500g Questionnaire for experiment 2: Hi, we are now carrying out a survey of consumer behavior. Please choose the answer and fill in the blanks according to your OWN conceptions. Your time and kindness are highly appreciated, thank you! NOTE: This survey is carried out anonymously, please feel free to answer. A1? Purchase intention NO 1 2 3 4 5 6 YES A2? Overall impression BAD 1 2 3 4 5 6 GOOD A3? usage SELF USE 1 2 3 4 5 6 AS GIFTS GENDER Male Female YOUR AGE__________________________________________________ B1? Do you like chocolate NO 1 2 3 4 5 6 YES B2? How often do you buy chocolate A Seldom B On holidays C Once-twice per month D Three times or more per month ———————– ?100/500g (high price) ?53/500g (intermediate price) ?20/500g (low price) ?100/500g (high price) ?53/500g (intermediate price) ?20/500g (low price) Dove chocolate? 55/500g Price Presentation (4 seconds) Package Presentation (4 seconds) Choc? 20/500g (low price) Dove chocolate? 55/500g Price Presentation (4 seconds) Package Presentation (4 seconds) Chocolate itself Presentation (4 seconds) Product category Presentation (4 seconds) How to cite Chocolate Package Design Combined with Price Setting, Essay examples

Role of Digital & Social Media Marketing- Free-Samples for Students

Question: Discuss about the role of Digital and Social Media Marketing in Consumer Behavior. Answer: Literature Review It has been studied that social media and channels of digital media marketing have facilitated the ways of marketing. With the help of social media, the marketers find it easy to focus on the mass of crowd for marketing or promoting and reaching the consumers. In order to penetrate a large market, the organizations must develop a suitable strategy that combines all of its marketing goals into one comprehensive plan. A good marketing strategy needs to be drawn from the market research as well as the focus should be on the appropriate product mix to gain the maximum profits. This certainly helps to sustain the business. Therefore, the marketers tend to think of the ways about how their strategies can be implemented to receive positive gains. In addition, the implementation of social media strategy must require appropriate communication channels where each party becomes aware of the scenarios. Social media have provided new and significant opportunities to the consumers to engage in the social interaction. The following analysis describes how and to what extent social media and digital have influenced the consumer buying behavior. The analysis has been conducted considering the findings and outcome of previous studies on the current topic. Concept of Digital marketing According to Hudson and Thal (2013), with the advancement of Smartphone and Tablets, Digital marketing reached a new high margin. The users who would remain unrelated now know about it. Hence, Tiago and Verssimo (2014) also commented that digital marketing is the use of the channels to reach the desired target market through some of the significant channels or medium such websites, multi-media advertising, online search engine advertisement, e-marketing, inactive marketing and others. In addition, the digital marketing has been considered as new form of marketing and it has provided the marketers with the new opportunities to conduct the business. In this context, Royle and Laing (2014) also mentioned that marketing activities conducted through digital channels enable the advertisers to directly communicate with the key customers with a rapid velocity. Furthermore, Holliman and Rowley (2014) also commented that digital marketing has recently been referred as one of the significant me ans to cut through the mass as well as interact directly with the consumer. Here, the trend toward direct, one to one marketing and additional focus has been paid to the implementation of digital channels as means of effectively advertising to consumers. While focusing on the digital channels, the mobile marketing is considered as the recent development. The global marketing is one of the fastest growing markets due to the increase in the number of middle-income people. The mobile marketing is anticipated to attain millions of users in the upcoming decade. Thereby, the investigation on digital channels advertising could influence the way the business is conducted. The developments as well as global use of interne technologies have transformed the way society communicates in their professional and regular life. According to Chaffey and Patron (2012), one of the significant indicators of this transmission is emergence of new communication tools. Thus, Royle and Laing (2014) mentioned that new communication tools emerging with the advancement of technologies are called digital marketing. Thus, the digital channels come in mind, the marketers or the business owners usually think of Facebook, Twitter, Instagram and other similar social media platforms. Concept of Social media The growing development and advancement in the internet in the recent time have made the new systems accessible and available to business. For example, the social media such as online communities is a good scenario. As put forward by Divol, Edelman and Sarrazin (2012), the general availability of internet has provided the individuals with the opportunities to use social media, from email to Twitter and Facebook. It has been studied that with the advances in the internet as well as the emergence of Web 2.0, the inter-connectivity between individuals expanded on the internet (Witkemper, Lim Waldburger, 2012). Certainly, this advancement of internet enabled the consumers and business to collaborate on the internet. Presently, an increasing number of social media platforms have been developed that facilitated the progress of sharing information as well as the generation of content in online context. Some popular and demanded social media tools are Facebook, Twitter and YouTube where ind ividual play a significant share their ideas, news and other social content. Likewise, the marketers share the business updates in social media tools to receive customer feedbacks. With the rise in social networks, a new era of content creation has emerged, where the business owners and individuals could easily share the experiences and information with the large population. In addition to this, in the social media platforms, the consumers are largely receive the opportunities of developing social interaction. The individuals can be familiar with one another. As put forward by Sashi (2012), such social practice could greatly influence users intention to buy. In this context, Stephen and Galak (2012) also commented that it is significant for the organizations to have a business model adapted to social commerce. Social media could be leveraged to generate marketing masterpiece. The large organizations like Skittles as well as Dell have successfully used social media to enhance their brand, and community around the products. On the other side, small like Kogi BBQ are using social media to maximize their sales as well as dominate the late night food craze in Los Angeles. Irrespective of the size of the companies, the social media can be used to initiate a conversation with the target market as well as elevate the brands. Social Media Consulting Team has successfully worked for clients and developed a strong campaign that drives traffic as well as the build the community (Williams et al., 2012). Agnihotri et al., (2012) commented that social media marketing is a type of marketing that focuses on people, clearly not on the products. Likewise, these products can easily be presented by the organization with as many qualitative features as well as the promotional tools as possible. However, signifi cant attributes that need to be considered is the comment and appreciation sent or left by the customers. The customer feedbacks on social media tools could make the marketers anxious, as feedbacks on the social media sites could often create a negative image in the public. As put forward by Castronovo and Huang (2012) people provide the content, and this has probably been the reason why social media marketing remains challenging for the marketers. In social media marketing, the negative word of mouth can be spread across the world in a couple of minutes only. As the explosion of internet-based messages are transmitted through the Social Media, they have become a major factor in influencing several aspects of consumer behavior, such as awareness, consideration, data collection, post purchase and purchase decisions. With the advent of digital media marketing, the customers remain as the trouble soul; they form different definition of What Looks Good to them. For example, they might compare the FMCG products service with the television services. As opined by Brennan and Croft (2012), the consumers might expect one brand element to become equivalent to another brands element. Like the social media marketing, it is also observed in the digital media marketing that customers want response as fast and clear as possible. It is certain that one viral tweet could destroy organizations rapport. Consumer Behavior Understanding the consumer buying behavior is a significant aspect of marketing. As put forward by Goh, Heng and Lin (2013), the consumer behavior is the study of how people make decisions regarding what they purchase, want, need or act in respect with a product or service or the organization. Therefore, Hosany Martin (2012) emphasized on the following factors to learn the consumer behavior or to know how consumer behavior influences the marketing. Psychological factor- In a regular life, the customers are being affected by several issues that are unique to their thought process. As put forward by Hosany and Martin (2012), psychological factors could include the perception of need or situation and the ability of the individual and their attitude. Each individual responds to a marketing message based on his or her attitude and perception. Thereby, the marketers must consider the psychological factors while creating a campaign to ensure that their campaign could appeal to their target audience. Personal factor- It is studied that personal factors are the characteristics that are particular to an individual and it might not relate to other people within the same group. These characteristics could help to learn how individual make decision, their unique habits, opinions and interests. In this context, Rucker, Galinsky and Dubois (2012) also mentioned that when personal factors, the decisions could also be influenced by age, gender, background, culture and other individual issues. For example, an older individual is likely to demonstrate different consumer behavior than a younger individual. This means that they could select the products differently and spend the money on items that may not be preferable to younger generation. Social Factors-The social factor has a significant impact on consumer behavior. The social factor carries social characteristics. As put forward by Goh, Heng and Lin (2013), social influences are quite diverse and could include social interaction, work and school communities as well as families. It might include a persons social class, which could include income, condition of living and education level. The social factors remain diverse and it might remain difficult to analyze while developing a marketing plan. Nonetheless, it is critical to consider the social factors in consumer behavior because the social factors could influence how people respond to marketing contents as well as marketing purchase decisions. Impact of social media marketing on consumer buying behavior Internet and virtual communities have certainly transformed consumers, societies and the corporation with wide access to information, better social networking as well as enhanced communication abilities. Thus, the social networks are defined to be websites, which link millions of users from all over the world with the similar interest, hobbies and views. Blogs, YouTube, MySpace and Facebook are the significant examples of social media that are widely accepted by the all level of customers (Naylor, Lamberton West, 2012). The internet user are using several online formats to communicate to share ideas regarding a given product, service and other consumers are considered as the objective information source (Lee Ma 2012). The unique aspects of social media as well as its intensive popularity have certainly revolutionized marketing practices such as advertising and promotion. Social media has certainly influenced consumer behavior from information acquisition to post purchase behavior s uch as dissatisfaction statements. A significant influence of organizations has been noticed in the last few years. It was also studied that social media websites provided the opportunity for business to engage as well as interact with the potential consumers. These opportunities increase a sense of intimacy with the customer and build significant relationship with the key customers (Saravanakumar SuganthaLakshmi, 2012). In addition to this, the high level of efficiency of social media compared to other conventional channels prompted industry leaders to consider that organizations should participate in online campaign taking place Facebook, Twitter and YouTube. Effects of digital media marketing on consumer behavior Marketing is a vast concept, which enhances the stability in the relationship between the buyers and the sellers. Exposure of conscious and rational approach in carrying out marketing activities acts as an agent in the deals, trades and transactions between the buyers and the sellers The earlier versions of marketing included the retail stores, which witnessed the physical presence of the buyers. This provided the marketing personnel with the opportunity to study the customer approaches and behaviors towards the offered products and services. Even retail stores have introduced the concept of social media marketing for expanding their business upto the benchmark of international standards (Schivinski Dabrowski, 2016). As per the arguments of Scott et al., (2017), the modern versions of marketing, social media has replaced the stores. Now, the people can make online purchases by sitting at their homes. Such is the advancement and benefits of science. Putting the news of the newly launched products or services on the social networking sites and the websites helps the personnel to attract large number of audience towards the brand image. Maintenance of quality within these products influences the purchasing decisions of the customers (Stephen, 2016). Along with quality, innovation in packaging and preservation of originality within the contents of the products also influences the purchasing power of the customers. Deceiving the customers with false promises adversely affects the buying power of the customers. Luring the customers with attractive discounts, offers and schemes and denying making such claims stains the personality of the marketing personnel. This reflects the gaming mentality of the personnel with the needs, demands and requirements of the customers, which necessitates the need of courtly interventions (Labrecque et al., 2013). Viewing the issue from other perspective, complying with the marketing legislations, such as Consumer Protection Act (1986), contradicts the gaming mentality. As a matter of specification, adherence to the legislations qualifies the personnel as capable of protecting the individual sentiments of the customers. Along with this, complying with the propositions of competition policies helps the companies and organizations to indulge into fair trades, deals and transactions with the contemporary brands (Schivinski Dabrowski, 2016). This fairness acts as one o f the major agents for luring the customers towards the brand. Affirming the wrong practices of the customers disqualifies the marketing personnel as ineffective in terms of influencing the buying behavior of the customers. On the other hand, concepts such as user generated contents support the personnel to provide thrilling experience to the customers. Typical examples in this direction are contests regarding the products that the customers are purchasing. Through these contests, the personnel receive the feedbacks from the customers regarding their reactions towards the offered products and services. According to Levy and Gvili (2015), abiding by the ethics in case of social media marketing is one of the crucial points for retaining the customers. Uploading vulgar and obscene contents with the products and services affects the visual perceptions of the customers, especially the children and adolescents. Bearing in mind their developing stage and the increased demand of social media, exposure of rationalistic attitude is expected from the personnel (Schivinski Dabrowski, 2016). Consumer buying behavior theories and models Individuals expressing common behavior are grouped into certain categories. Large scale response to the sales, discounts and offers makes the customers a segment of individuals. This example represents the concept of part for the whole. This large scale response is a planned action exposed by the customers. This type of expression resembles with the propositions of the Theory of Planned action or Theory of Reasoned Behavior. The customers make plans prior to the execution of purchases, which is the root cause or reason of their behavioral conduct (Cheng Huang, 2013). Viewing the aspects from other perspective, the aspects can be correlated with the aspect of cause and effect. Introducing lucrative deals, offers and schemes instigates the customers to make heavy purchases, which satisfies their needs, demands and requirements. Making mistakes in the purchases also accounts within the reasoned action. Delving deep into the aspect of mistake, it is the unconscious mind of the customers which falls prey to the glorified form of the market. This type of expression is devoid of plans and reasons in reality; however, the consciousness is subdued by the unconscious, which leads to the momentous error of judgment (Zeugner, Ã… ½abkar Diamantopoulos, 2015). This issue bears resemblance with the first stage of Engel, Kollet and Blackwell Model, where visual perception dominates the rational thinking. Due to this dominance, the customers indulge in wrong decision-making regarding their purchases. Herein lays the appropriateness of the term impulse buying proposed by Hawkins Stern in his model of consumer behavior. In such a situation, Maslows Hierarchy of Needs proves to be an effective model in terms of exposing the consumers aware of their needs and then conducting their purchases (Scott et al., 2017). Providing va rious options before the customers supports them in deciding the products that they need for fulfilling their requirements. The aspect of motivation and encouragement in the previous sentence contradicts the darkness of the word black in the Black Box model. Keeping various options at hand enables the personnel to alter the perceptions of the customers towards the products and services. Box can be related to the gaming mentality of the personnel to compromise with the needs of the customers for acquiring the hot seat amidt the competitive ambience (LeBlanc, 2015). Critical reflection of the applied theories and models, concrete plans is crucial for the customers in terms of making effective purchases. Application of rationality in this planning provides an escape to the consumers from the black unconscious entrapment to the enlightened world of social media. This escape ceases their search for quality and branded products and provides freedom from the box of compulsions regarding purchases. This freedom enhances the concept of rational thinking, one of the prime aspects of Behavioral Theory (Cheng Huang, 2013). Herein lays the conjunction of all the applied theories, where projection of the consumer behavior attains centrality. Research Gap The literature helps to identify that even though the previous studies have effectively focused on the importance and popularity of social and digital media, the studies did not include the barriers that an organization might face in implementing the social and digital media marketing. All of the studies have discussed about how social media can be implemented in business. However, social media negatively influences the marketers. The studies did not focus on the negative influences of such strategies. Moreover, the previous studies did not focus on the financial performance of the organization in respect with the implementation of social media marketing strategies. 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